Matt Palmer is a performance-based commercial director with over thirty years of experience in the film industry. His formal studies in painting, photography, production, and design have developed his unique style and eye for detail. Palmer's direction of dramatic performances are often applauded for their subtlety and humour. On a more conceptual level, Palmer prides himself on amplifying the idea and delivering world-class creative solutions. He believes that a great idea, combined with the ideal execution, makes advertising an art form in its own right.